Surf Shack Waipu is a thriving local business in the heart of Waipu that celebrates authentic surf culture and community spirit. Established in February 2022 by Ellen and Grae, it started as a pop-up extension of their Learn 2 Surf Waipu Cove school and has quickly become a much-loved fixture in the area.
What makes Surf Shack Waipu different is their commitment to bringing back the soul of the old-school surf shop. Ellen and Grae both grew up with this kind of vibe during their grommie days in Australia, and they’ve created something that captures that authentic feeling while celebrating local creativity and coastal heritage.
The shop specializes in unique surf designs you won’t find anywhere else. These aren’t mass-produced imports. The designs come from local artists like Ants Carrie and Jaimie, with collections like Waipu Cove Tiki, Tree Log, and Tiki Head that draw inspiration from the area’s character and beauty. Each design tells a story rooted in the local community and ocean culture.
What’s impressive is their inclusive approach to sizing. They stock apparel from XXS to XXXL across their entire range, which means everyone can find something that fits and feels right. Whether you’re looking for men’s, women’s, youth, or kids surf gear, they cater to every body.
Beyond the physical shop in Waipu, they also operate an online store, making their unique designs accessible to surf enthusiasts wherever they are. The whole operation is built on a genuine love for the ocean and a desire to support local talent and authentic surf culture.
Surf Shack Waipu represents the kind of local business that strengthens communities. It’s rooted in real values, supports local artists, and creates a space where people who love surfing and coastal living can connect. They’re proof that there’s still a place for businesses that prioritize authenticity, creativity, and community over everything else.
