Matapōuri Bay

Matapōuri Bay is one of Northland’s most picturesque beach destinations, located just 40 minutes northeast of Whangārei along the Tutukaka Coast. With soft white sand, turquoise water, and a gentle crescent-shaped bay, it’s a favourite spot for both family holidays and day trips.

The calm, clear water makes Matapōuri ideal for swimming, paddleboarding, and snorkelling. At low tide, small rock pools near the edges of the beach are popular with children, offering a safe space to explore marine life. The beach is rarely rough, so it’s well-suited to younger swimmers and those looking for a relaxing dip.

Matapōuri is also a great base for nearby walks. One of the most popular is the short coastal track leading north to Whale Bay—a stunning secluded beach accessed only by foot. The views from the track over the coastline and surrounding bush are worth the walk alone.

While the bay itself has a peaceful, relaxed feel, basic amenities including a dairy, public toilets, and parking are available close to the beach. Accommodation options in the area include holiday homes and baches, especially popular during the summer months.

Because of its growing popularity, parking can be limited on peak summer days, so it’s best to arrive early. Despite its popularity, Matapōuri retains a quiet charm that makes it one of the Tutukaka Coast’s most treasured spots.