Profile
Uretiti Beach is a long, unspoilt stretch of sand located just south of Ruakākā and easily accessible from State Highway 1. It’s part of the Department of Conservation’s Uretiti Beach Recreation Reserve, which also includes a popular DOC campground nestled behind the dunes. With plenty of space and fewer crowds than some of the region’s better-known beaches, Uretiti is a peaceful retreat for both locals and travellers.
The beach stretches for kilometres, making it ideal for long walks, jogging, or simply enjoying the sea air. Its openness also makes it a favourite spot for freedom campers and those seeking a more relaxed, clothing-optional atmosphere—something Uretiti has quietly become known for.
Swimming is generally safe here when the sea is calm, though the beach is not patrolled. Onshore breezes and decent swells make it a good spot for kite surfing and fishing as well. Dogs are allowed off-leash in many areas, and the surrounding dunes provide shelter from the wind on breezier days.
Behind the dunes, the Uretiti campground offers basic facilities and direct beach access, making it a popular base for summer holidays and weekend escapes. The location is also close to the Waipū Caves and the Waipū township, offering more activities for those who want to explore further.
Uretiti Beach is ideal for travellers wanting to unwind somewhere open, natural, and quietly unique, all while staying close to key Northland destinations.
Note that Uretiti Beach is a popular nudist beach. Traditionally, naturists use the southern half of the beach; however, this is a custom rather than an enforceable rule
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